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NCE partners MAC Holdings to lead in export promotion at Dubai Expo 2020 | Daily FT – ft.lk

Tuesday Dec 14, 2021
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Tuesday, 14 December 2021 00:00     – {{hitsCtrl.values.hits}}

NCE Secretary General Shiham Marikar (left) with MAC Holdings Managing Director Andre Fernando
 
For the first time at an international ‘World Expo’ event, promotion of Sri Lankan products and services are to be organised by the NCE taking the initiative of organising a special event on 17 to 20 February 2022 at the Dubai Expo 2020. The standalone Trade Exhibition named ‘Sri Lanka Export Brands’ will be housed in a separate exhibition Hall B1 North EXPO 2020 at the Dubai Exhibition Centre.

The event is organised exclusively by the NCE to showcase the Sri Lankan export products and services. The event will be an ideal platform for Sri Lanka to create awareness among prospective buyers, and consumers, regarding the range of product and service offerings of the country.

MAC Holdings Ltd. is a multifaceted, diverse group of companies, offering a range of services to its clients over the past 25 years. Broadening its horizons over the years, our services expand to seven sectors. The group primarily engages in businesses related to hospitality and leisure, shipping, aviation, fisheries and aquaculture, freight and logistics, renewable energy and strategic investments in the region. 

MAC holds over 150 years of cumulative experience through its worldwide agents, partners and joint ventures. Its history provides character, connectivity and confidence to the MAC group and to venture into business sectors with a bold vision and conviction. The company creates lasting global relationships with its presence felt in Bangladesh and the Maldives with exclusive arrangements in Pakistan and India.

MAC Holdings through its fully-owned subsidiary MAC Supply Chain Solutions Ltd. has partnered with the NCE to provide value added services in terms of Logistics to transport goods to the Expo site and have offered specialised package deals for the benefit of the Exhibitor. 

MAC Supply Chain Solutions is engaged in freight and logistics services offering tailor made transportation and distribution programs, built to the precise specifications of client’s business model and requirement. With over 25 years of excellence, the company acts as an independent and neutral logistics/international transportation company representing many reputed global organisations as their representative partner in Sri Lanka and the Indian sub-continent region.

Under the partnership, MAC Supply Chain Solutions will be offering a range of logistics management services, including free-of-charge 1×40’ HC in total to be used by the Exhibitors for their samples and other exhibits to be displayed at the event. 

As a reputed freight forwarder with long-term experience and a dedicated team on board MAC Supply Chain Solutions are well geared to provide tailor-made logistics and transport solutions to Sri Lankan Exporters and assure timely service, stated NCE Secretary General Shiham Marikar. 

The NCE has launched a comprehensive marketing campaign in the above regions with the support of Sri Lankan Embassies, Trade Chambers, Business Councils and also contacting leading business houses. As the event is coinciding with the Gulf Food Exhibition, it is envisaged that many potential customers from rest of the world too will patronise the Sri Lankan Pavilion. 


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