Arsenal partners with Expo 2020 Dubai – Sport Industry Group

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By: Sport Industry Group
Arsenal have announced a new partnership with Expo 2020 Dubai, the first World Expo ever hosted in the Middle East, Africa, and South Asia (MEASA) region.
As well as visiting the event themselves, Arsenal first-team players will also produce unique content to showcase the fantastic events and opportunities that Expo 2020 Dubai has to offer.
In addition to this, Expo 2020 Dubai, who were also recently unveiled as Manchester City’s Official Training Partner, will have a significant presence at Emirates Stadium on matchdays through advertising on LED perimeter boards and exposure to Arsenal’s global fanbase through an extensive range of digital rights.
Peter Silverstone, Arsenal’s chief commercial officer, said: “We are looking forward to showcasing Expo 2020 Dubai to our hundreds of millions of fans and followers worldwide through a range of digital, matchday and in-market campaigns.
It is fantastic to support this historic first World Expo in the region whilst strengthening our presence in the Middle East alongside our long-standing, and much valued, partnership with Emirates.
Sholto Douglas-Home, chief sales & marcomms officer at Expo 2020 Dubai, added: “Expo 2020 Dubai is delighted to partner with Arsenal, the team that has been a proud part of the UAE’s and Dubai’s legacy with Emirates Stadium serving as the home base for many exciting wins on this journey. We can’t wait for the Gunners fans all over the world to be inspired by everything Expo 2020 Dubai has to offer, and to get a glimpse into the players’ own unique experiences as we host the world for 182 unforgettable days.”  
World Expos are one of the longest standing and biggest international events bringing people, businesses, and nations together to connect, share ideas, learn, and innovate. Taking place from 1st October 2021 to 31st March 2022, Expo 2020 Dubai offers visitors an array of immersive experiences at 192 country pavilions.
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