The pioneering e-commerce Amazon.ae has made a strong impact on Dubai’s OOH scene, showing off as the host and partner of the official online store of Expo Dubai 2020, after its latest OOH campaign of the New Superpower.
Amazon is back to Dubai’s arenas with colorful and appealing backgrounds to offer licensed products, including souvenirs, beauty, food, fashion, toys, collectibles, and more for all groups of ages at Expo 2020, the world’s greatest show. The visuals display a cap, imprinting with Expo’s signature to demonstrate that all products that are available for purchase on Amazon feature the unique Expos logos, its color themes, and its sub-themes across many kits as well as renderings of the Expo mascots.
In addition, the visuals photograph the must-have Expo souvenir; Expo 2020 Dubai passport. This yellow passport gives participants the opportunity to travel and explore the world at Expo 2020 and create their own adventure by gathering stamps from the pavilions that they have visited. On the other hand, the campaign features a lady’s hand holding Expo 2020 Dubai commemorative silver coin, as an ideal souvenir.
This new campaign garnered the scene in the fourth week of October on Digital Screens in Sharjah and Dubai, also it made its appearance on Unipole Billboards in Dubai.
Industry: Mobile Apps
Country: United Arab Emirates
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